The mission of the Master Registered Financial Consultant Certification Board is to provide an ongoing benefit to the general public by granting and recertifing the MRFC designation and upholding the MRFC as a standard of excellence of ethical, valued, competent and client focused financial consultants.


The Master Registered Financial Consultant Certification Board is a separately functioning  department of the International Association of Registered Financial Consultants (IARFC), as established in the IARFC By-Laws, to operate and oversee the MRFC certification program.

Barry L. Dayley, RFC®

Barry is the Executive Vice President of Money Concepts with national and international responsibilities. Barry Dayley has worked in the financial planning and wealth management business since 1981.  In 1985 he received a request from Jack Walsh, the founder of Money Concepts, to served as a consultant for Money Concepts and CUNA Mutual to develop a financial planning program for credit unions nationwide. 

Walt Woerheide, Ph.D., ChFC, CFP, RFC®

Walt Woerheide, Ph.D., ChFC®, CFP®, RFC®, has been at The American College for 14 years, and served as VP of Academics and Dean for 12 of those years. He holds the Frank Engle Distinguished Chair in Economic Security Research and is a Professor of Investments. Dr. Woerheide earned his Ph.D. and M.B.A. degrees from Washington University, and has a B.A. from Brown University.


Board Liaison, Charlotte Isbell




Protection of the public interest.

Communication and Awareness

Proficiency of our Designees

Julie Friend

Julie Friend is an entrepreneur, business consultant and speaker. She currently resides in New Milford, CT and works for The Network Support Company focused on process improvement and business intelligence. Her business career has spanned more than twenty-five years. She has founded several successful companies in different industries including computers and technology, staff training and development, fitness facilities and business consulting.

Justin Martin, RFC®

Paradigm Life, Salt Lake City, UT.  Mr. Martin specializes in the Cash Flow Banking concept through Life Insurance and has previously worked as a financial planner for a large brokerage firm holding several key positions.  Of Mexican-American heritage and thus bilingual, he has spent many years assisting and educating within the Hispanic community.  He hopes to help drive a financial consulting organization that appeals to the upcoming generation of financial advisors.

Louise Fallica, RFC®

Represents a quarter century of experience in financial services. Ms. Fallica served on the Board of Directors of the Association of Professional Financial Consultants as Vice President of Education and is a member of the International Association of Registered Financial Consultants, Financial Planning Association and the Association of Insurance and Financial Advisors.

MRFC Certification Board